Brand Focus: Faire Collective - A Luxury Brand for the People
Recently, we commenced production for the Specter Bifold Wallet with Cardholder after receiving your approval in the form of the 40 pre-orders placed. This signified yet another milestone for Faire Collective — marking how far we’ve come since the launch of our very first Kickstarter campaign. We’re proud to share that this campaign still nests at the first position among Singapore’s Kickstarter campaigns, but this absolutely does not mean that we’ll rest on our laurels. We recognize and acknowledge that our continuous dialogue with you has played an integral role in our ceaseless journey to hit all the right notes. So we’re taking this chance to show our appreciation.
Faire holds design relevance as its utmost priority. Through intensive focus group discussions and our numerous feedback channels, we listen to your views on what you want from a men’s luxe leather goods brand. We’re open and receptive to your ideas, as we have the unwavering belief that your views inspire us and help us to be as relevant as possible by allowing us to cater to your product needs. Hence, we are always thankful when you voice your needs and concerns to us.
Our engagement in such future-oriented conversation defines us from other brands, in the sense that many other brands produce first, then talk to their customers via product feedback loops and user reviews. We strive to make life Fairer for you, so we don’t restrict ourselves to post-user experience dialogue. Instead, we take the unconventional approach of letting you shape our creative process by making prototypes based on what you want out of your Faire Collective experience. This way, our production is much more streamlined, with no dilution resulting from a myriad of diverse products that are disparate in functional domains. Even though this entails that we absorb certain transaction fees as shared in the blogpost on Our Pre-Orders Model for the Specter Bifold Wallet with Cardholder, we are willing to do so, in order to focus our resources on perfecting our craftsmanship. This, is what we have done for our luxury travel bags, leather tech organizers, slim leather wallets and accessories thus far, and will continue to do.
With your patience in awaiting the production of your orders under the Pre-Orders Model, we can do what it takes to uphold the standard of quality we believe our functional luxury goods should possess. Nevertheless, we understand that some of you may find this wait frustrating at times. We know what it’s like when you’re anticipating the receipt of your orders; our excitement at seeing the final product of our sweat and blood is just as palpable. While we assure you that we do our best to expedite production procedures, we trust that you understand how rigorous our quality control is — down to the finest details. These details include the YKK zippers, the magnetic closures that keep the zippers from dangling, and not to forget the hallmark of your purchases: their Batch numbers.
Fine wine is cultivated over time. Likewise, time is what allows us to present you with the most thoroughly and thoughtfully conceived designs that encapsulate both tenets of our product philosophy — polished exteriors and effortless organization. At the end of the day, we would like our products to be exquisite like fine wine is, so that we can take pride in having fulfilled our goal of providing functional luxury, without the exorbitant prices of course.
Faire is a brand for the people. We care about your wants and needs, next to caring about our designs and materials. We are in the process of taking Faire in many exciting, new directions, and we hope that you’ll be with us along every step of the way.