I always say that Faire Collective’s offering is more than just product. We want to present it as a lifestyle of convenience and simple minimalistic forms. It dawned on me one day that anyone that had bought our products must have been looking for ways to pair them; what watch to wear, how it would go with the suits and shoes - you get the drill.

I’ve always found shopping for these items to be challenging and quite frankly, a bit of a chore. It wasn’t so much that I didn’t enjoy shopping, it was more that it was so hard to sieve through what’s out in a mall because there’s just so much to choose from asides from the stuff for the ladies. That’s when I came up with Faire Collective.

Faire Collective is what I call the first of its kind – an experiential event that seeks to display the key elements of an urban gentleman’s attire and lifestyle. With this carefully curated selection, Faire Collective 2019 showcased two concepts: Retail and Bespoke.

The idea wasn’t just to bring together a host of complementary brands to our products here at Faire, it was also to curate local brands that made sense - all these brands were probably or could probably sell to the same people as we were selling to.

For that reason, we didn’t run with 20 brands in a location - instead, we went with a very specific selection of just 8 brands:

1) Watches

2) Shoes

3) Suits

4) Bags and Wallets

5) Customisable leather goods

6) Sunglasses

7) Home Audio

8) Personal Audio

We then paired that with subtle associations to the modern gentleman: whisky, beer and hearty food.

To top it off, the brands are local, further showcasing what we have to offer as a nation. For those of you that missed out on the event, I hope the video gives you guys a better idea of what it’s like and a greater promise of what’s to come when we do it again. In summary, the idea of Faire Collective is to sell complementary products, as a collective, to make things easier for the modern male, to recognise local talent and most of all, to offer an event that’s curated with a specific selection.

Come 2020, we hope to put on a bigger and better show.

Till then, thank you for your support.

Best,
Ryan